DEVELON Celebrates New Brand Anniversary

It’s been one year since the familiar brand of orange construction equipment, formerly known as Doosan, was renamed DEVELON. Under the new brand name, DEVELON is building on its success in North America over the past 30 years and throughout the world for 80 years. It has produced products and solutions that have further solidified its status as a global leader in equipment and solutions.

Todd Roecker, vice president of growth initiatives says that by continuing to educate customers to recognize that DEVELON is the same company and product line, not a new entity to the North American market has increased the success of the brand re-naming. The company also increased its product offering, adding a second dozer model: the DD130. It expanded its mini excavator lineup with the DX42-7, DX62R-7 and DX63-7. In 2024, DEVELON will launch its first compact track loader.

Another result of DEVELON’s rebrand and growing industry presence is the expansion of its dealer network to more than 200 locations in the U.S. and Canada — a new pinnacle for DEVELON dealership locations.

“Every dealer worked hard on converting their dealerships to the new brand when it was announced, from signage to new machine decals and uniforms,” says Roecker. “Due to their efforts promoting DEVELON in their markets, we’ve received more interest from new dealers and customers. We’ve also been able to hire better talent as a result. This transition of the company name would not have been successful without the support from our dealer network.

Since the name change, DEVELON has focused heavily on promoting the brand. However, as the company moves forward it will be putting a larger focus on connecting with customers, dealers and the industries served.

“We will place an emphasis on telling the story of who we are so that we can create more meaningful interactions,” says Roecker. “In addition, we’ll add more products to our portfolio, like the compact track loader, and will be aggressive with our warranty programs. We’ll also focus on adding the right dealers and partners to make ourselves more competitive and to satisfy customers. We’ve got a lot in store and are excited for the future of DEVELON.”