Oregon Groups Fund Awareness Campaigns
With the state of Oregon facing key timber management issues concerning upcoming changes to its overall forest practices act and management of state forests, the Oregon Forest Resources Institute (OFRI) recently kicked off an educational outreach campaign that is running in April and May highlighting the importance of sustainable managed forests to both the environment and the economy.
Two spots, “Get to Know the Coho” and “Love this Place,” are appearing on social media and broadcast television and highlight the collaboration that has gone into the new forest guidelines and increase the public’s understanding of forests, forest management and forest products. The campaign follows a similar media campaign that began in 2022, sponsored by OregonForestsForever.com and the OFRI, focusing on the many societal benefits that sustainably managed forest provide.
Latest News
Oregon’s Wil Heath Dies At Age 93
It can be tough to be the face of logging in America, but Oregon logger Wil Heath pulled it off with class and his trademark good nature when he posed with a spotted owl on his shoulder for the January 1991 cover of Life magazine. He was quoted in an article titled ”Endangered Species: An Owl and a Logger Symbolize the Nation’s Tough Choice–Jobs or the Environment?” that showed both loggers and owls were endangered each in their own way…
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