Oregon Groups Fund Awareness Campaigns

With the state of Oregon facing key timber management issues concerning upcoming changes to its overall forest practices act and management of state forests, the Oregon Forest Resources Institute (OFRI) recently kicked off an educational outreach campaign that is running in April and May highlighting the importance of sustainable managed forests to both the environment and the economy.

Two spots, “Get to Know the Coho” and “Love this Place,” are appearing on social media and broadcast television and highlight the collaboration that has gone into the new forest guidelines and increase the public’s understanding of forests, forest management and forest products. The campaign follows a similar media campaign that began in 2022, sponsored by OregonForestsForever.com and the OFRI, focusing on the many societal benefits that sustainably managed forest provide.