Deere Purchases Robotics Company
In August 2021, Deere agreed to purchase California-based Bear Flag Robotics, an agricultural technology company specializing in autonomous tractors, for $250 million. Specifically, technologies developed by Bear Flag Robotics allow tractors to operate autonomously. The two companies began collaborating in 2019.
The acquisition of Bear Flag Robotics complements Deere’s research and development activities, and broader commitment to providing innovative equipment with advanced connectivity capabilities. It also builds on other major recent company initiatives. In February 2021, for instance, Deere announced its Precision Forestry initiative, which is designed to reorganize the company’s technology portfolio and upgrade Deere’s forestry equipment offering.
Deere’s goal is to better serve customers in the agricultural and forestry sectors with individualized solutions to their needs. The next generation of forestry equipment from Deere will feature an array of new technologies, and the purchase of Bear Flag Robotics is a critical component of the company’s commitment to innovation.
Latest News
2024 Logger Survey: Working Tough Ground
Loggers across the U.S. responded to Timber Harvesting’s recent 2024 Logger Survey, which showed that contractors in all parts of the country are having a tough time grappling with rising costs and dropping demand in some areas. For example, for the first time ever across 20-plus years of logger surveys, the number of loggers who rate their company’s financial health “poor” (9%) to “very poor” (21%) outnumber those who say “good” (21%) to “very good” (7%)—30% to 28% overall in favor of the negatives.
ALC, FS Sign MOU Noting Mutual Benefits
ALC, FS Sign MOU Noting Mutual Benefits The American Loggers Council recently entered into a historic Memorandum of Understanding (MOU) with USDA Forest Service (FS) that formalizes future...
WANT MORE CONTENT?
Spanning seven decades since its inception in 1952, Timber Harvesting highlights innovative and successful logging operations across the U.S. and around the world. Timber Harvesting also emphasizes new technology and provides the best marketing vehicle for the industry’s suppliers to reach the largest number of loggers in North America and beyond.
Call Us: 800.669.5613