Deere Purchases Robotics Company
In August 2021, Deere agreed to purchase California-based Bear Flag Robotics, an agricultural technology company specializing in autonomous tractors, for $250 million. Specifically, technologies developed by Bear Flag Robotics allow tractors to operate autonomously. The two companies began collaborating in 2019.
The acquisition of Bear Flag Robotics complements Deere’s research and development activities, and broader commitment to providing innovative equipment with advanced connectivity capabilities. It also builds on other major recent company initiatives. In February 2021, for instance, Deere announced its Precision Forestry initiative, which is designed to reorganize the company’s technology portfolio and upgrade Deere’s forestry equipment offering.
Deere’s goal is to better serve customers in the agricultural and forestry sectors with individualized solutions to their needs. The next generation of forestry equipment from Deere will feature an array of new technologies, and the purchase of Bear Flag Robotics is a critical component of the company’s commitment to innovation.
Latest News
SFI Appoints New Chief Sustainability, Diversity Officer
Sustainable Forestry Initiative (SFI) announced Bettina Ring as its new Chief Sustainability and Diversity Officer. Ring will provide leadership on strategic initiatives related to sustainability and diversity. She will also seek to leverage SFI’s scale to drive meaningful change in the forest and conservation sector through collaboration with SFI’s network…
Beginnings
Way back in the 1940s my father was a local kid with smarts. Born into a farming family in Butler County, Ala., he grew up loving his family, the land, animals and hunting and fishing. He was even working his way into the timber industry: The folks running W.T. Smith Lumber in Chapman gave him a summer job learning to cruise and mark timber, and he planned to attend Auburn University and go into forestry…
WANT MORE CONTENT?
Spanning seven decades since its inception in 1952, Timber Harvesting highlights innovative and successful logging operations across the U.S. and around the world. Timber Harvesting also emphasizes new technology and provides the best marketing vehicle for the industry’s suppliers to reach the largest number of loggers in North America and beyond.
Call Us: 800.669.5613