Deere Purchases Robotics Company
In August 2021, Deere agreed to purchase California-based Bear Flag Robotics, an agricultural technology company specializing in autonomous tractors, for $250 million. Specifically, technologies developed by Bear Flag Robotics allow tractors to operate autonomously. The two companies began collaborating in 2019.
The acquisition of Bear Flag Robotics complements Deere’s research and development activities, and broader commitment to providing innovative equipment with advanced connectivity capabilities. It also builds on other major recent company initiatives. In February 2021, for instance, Deere announced its Precision Forestry initiative, which is designed to reorganize the company’s technology portfolio and upgrade Deere’s forestry equipment offering.
Deere’s goal is to better serve customers in the agricultural and forestry sectors with individualized solutions to their needs. The next generation of forestry equipment from Deere will feature an array of new technologies, and the purchase of Bear Flag Robotics is a critical component of the company’s commitment to innovation.
Latest News
Exhibitors Signing Up For Mid-South Show
The exhibitor list for the Mid-South Forestry Equipment Show, set for August 21-22 near Starkville, Miss., continues to expand. A new layout will make this year’s event more compact and convenient,...
U.S. Endowment Picks Madden As President
U.S. Endowment for Forestry and Communities announced that Pete Madden has joined the staff as President. Madden joins the Endowment with more than 30 years of experience in the forest sector. He...
WANT MORE CONTENT?
Spanning seven decades since its inception in 1952, Timber Harvesting highlights innovative and successful logging operations across the U.S. and around the world. Timber Harvesting also emphasizes new technology and provides the best marketing vehicle for the industry’s suppliers to reach the largest number of loggers in North America and beyond.
Call Us: 800.669.5613