Morbark Appoints Doug Adrian President
As of February 16, 2026, Doug Adrian has been appointed President of Morbark. Based in Winn, Mich., Adrian brings more than 26 years of global leadership experience across sales, marketing, operations, product management, supply chain, quality, and strategy.
Most recently, Adrian held senior leadership roles at Polaris Inc., including Vice President of Quality and Operational Excellence, where he led enterprise-wide initiatives focused on product safety, operational performance, and plant network optimization. He also served as VP/General Manager of Godfrey Marine, delivering strong gains in safety, market share, revenue growth, and customer satisfaction.
Adrian holds a master’s degree from University of Wisconsin–Madison and a bachelor’s degree from University of Wisconsin–Platteville. He is a certified Lean Six Sigma Master Black Belt through Mercury Marine, an ASQ Certified Six Sigma Black Belt through American Society for Quality, and has completed executive education at Harvard Business School.
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ALC Rising To Challenges
One really bright spot concerning the American Loggers Council is the organization’s resilience as the pandemic slowly fades away: Many organizations and trade associations took a beating during the pandemic, but the ALC is surviving remarkably well and moving ahead on a variety of fronts. Two news items this month underline the importance of having an association like the ALC to provide a national voice for the logging industry as various issues come up…
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