Morbark Appoints Doug Adrian President
As of February 16, 2026, Doug Adrian has been appointed President of Morbark. Based in Winn, Mich., Adrian brings more than 26 years of global leadership experience across sales, marketing, operations, product management, supply chain, quality, and strategy.
Most recently, Adrian held senior leadership roles at Polaris Inc., including Vice President of Quality and Operational Excellence, where he led enterprise-wide initiatives focused on product safety, operational performance, and plant network optimization. He also served as VP/General Manager of Godfrey Marine, delivering strong gains in safety, market share, revenue growth, and customer satisfaction.
Adrian holds a master’s degree from University of Wisconsin–Madison and a bachelor’s degree from University of Wisconsin–Platteville. He is a certified Lean Six Sigma Master Black Belt through Mercury Marine, an ASQ Certified Six Sigma Black Belt through American Society for Quality, and has completed executive education at Harvard Business School.
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Winch-Assist Systems Here To Stay But Many Issues Remain In Play
Safety is the primary driver of the increased implementation of winch-assist logging systems, and the main reason the technology will be part of the steep slope landscape going forward. Jobs like manual falling and choker setting in steep conditions are two big reasons logging is one of the most dangerous professions in the U.S., and doing more cutting from the safety of a cab and choker setting in cleaner conditions are a definite step in the right direction…
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