Oregon Groups Fund Awareness Campaigns
With the state of Oregon facing key timber management issues concerning upcoming changes to its overall forest practices act and management of state forests, the Oregon Forest Resources Institute (OFRI) recently kicked off an educational outreach campaign that is running in April and May highlighting the importance of sustainable managed forests to both the environment and the economy.
Two spots, “Get to Know the Coho” and “Love this Place,” are appearing on social media and broadcast television and highlight the collaboration that has gone into the new forest guidelines and increase the public’s understanding of forests, forest management and forest products. The campaign follows a similar media campaign that began in 2022, sponsored by OregonForestsForever.com and the OFRI, focusing on the many societal benefits that sustainably managed forest provide.
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Oregon Loggers Working To Find, Develop New Employees
Throughout three days of the Oregon Logging Conference (OLC), the effort to reach young people and find new employees from all walks of life was a focus of the show. Of course, everyone loves to prop the little kids in an operator’s cab, but the OLC has refined their show’s outreach to focus primarily on high-school aged students who are soon to be making decisions on work and career choices…
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