BENNETTSVILLE, South Carolina – Grit is defined as a person with courage and resolve, having a strength of character that others might not. It’s that trait a person has to keep pushing, take chances and not stay silent. It’s something Robert (Bob) Lussier, Jr. has by the bucketload.


  • 2022 Timber Harvesting Logging Business Of The Year
MY TAKE: Does Anyone Know?

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2022 Timber Harvesting Logging Business Of The Year

Article by Jessica Johnson, Senior Editor, Timber Harvesting

BENNETTSVILLE, South Carolina – Grit is defined as a person with courage and resolve, having a strength of character that others might not. It’s that trait a person has to keep pushing, take chances and not stay silent. It’s something Robert (Bob) Lussier, Jr. has by the bucketload. How else can you explain someone who steps out on faith to move their business 900 miles? Puts themselves out front on industry hot topics, serving organizations looking to influence policies to make things better for himself and other loggers? Someone who’s not afraid to say the culture of the forest products industry needs to change, and in a big way, before it becomes filled with insurmountable problems? Someone who takes a near fatal accident, and invites anyone and everyone into that day via video and countless words to hope that it will reach even one other logger and possibly save someone else the pain his family went through after he almost lost his arm? That’s all grit.

That grit, those reasons, are why Lussier’s company, Great Woods Companies, has been named the 2022 Timber Harvesting Logging Business of the Year. Lussier is the third winner from his adopted home state of South Carolina, and the 25th winner overall.

The Great Woods Companies employees, from left, Bob Lussier, Garrison Horton, Bryan Horton, Brian Shoemaker, Russ Cracraft, Terry Hannan and Schuyler Whitney

Lussier says that often when he talks with other loggers he feels like he’s preaching to the choir. But every choir needs a preacher, and for South Carolina you’d be hard pressed to find a better one. His personal story is not unlike others, having been raised in a rural community in the Northeast, starting his company, procuring timber for his crew, running a machine himself every day, and getting the wood marketed. Fast forward 20 years, and things started slowly turning downward. Having been the first person to run a rubber-tire Tigercat feller-buncher in southern New England, Lussier had relationships with folks in the Carolinas and Virginia. His Tigercat dealer was Tidewater.

That’s when the opportunity to work for a timber buyer in South Carolina presented itself to Lussier. They came down in June and talked about it. After they returned he talked to his workers about the proposition. Then, after some deliberation and number crunching, Lussier and his business drove 900 miles south. Now he says, he wishes he had done it earlier. The move south was the best thing he could have done for the business, he believes, and the success he’s had since in a new area is, again, a testament to his grit.


Spanning seven decades since its inception in 1952, Timber Harvesting highlights innovative and successful logging operations across the U.S. and around the world. Timber Harvesting also emphasizes new technology and provides the best marketing vehicle for the industry’s suppliers to reach the largest number of loggers in North America and beyond.

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